Common Press Release Mistakes: Avoid These Costly Press Release Errors

As one of the Internet's largest press release wire services, we have seen some of the world's best and worst press releases. Below you will find some of the most common errors that we encounter on a regular basis. You do not get a second chance to correct the negative impressions left by a poorly written release.

All Upper Case Characters – Never submit a press release in all upper case characters. The headline and body of your press release should be in proper case. PRWeb's editorial platform does not permit press releases written entirely in upper case characters.

Grammatical Errors – Even the best writers occasionally miss grammatical errors and typos. Please proofread, edit and re-proof your press release. Obvious errors are easier to catch when composing your release offline, so you should never compose your release during the submission process. If you need editorial assistance, we sell professional writing services.

Press Releases that Scream BUY ME! - Do not write your press release like an advertisement. Remember that journalists are NOT your marketing partners. Their job is to relay information to their audience, not to sell. A good press release informs the media. If your press release screams, "BUY ME," then you might want to consider reworking your release.

Hype Flags - This is a close cousin to the BUY ME problem. If your press release contains too many "hype flags," it will trip spam filters and intercept your press release before it reaches its destination. A "Hype Flag" is anything that challenges the credibility of your press release. Examples of "Hype Flags" include an abundance of exclamation points or wild product and service claims.

Funny Characters - On occasion, strange characters and formatting can creep into your press release during the submission process. Make sure that your press release is properly formatted.

Word Wrapping - Do not break each line at 70 characters. Let your sentences wrap naturally. Please do not place a hard return at the end of each line. Include a hard return only at the end of each paragraph.

Learn more about how to write a successful news release from PRWeb best practices. If you would like further assistance, PRWeb offers editorial services to navigate you through writing and submitting your press releases. For assistance, contact our editorial team at 866-640-6397.

We look forward to a long and successful future as your partner in online press release distribution.