TecBrand and Technology Sales Leads partnership addresses increasing pressure on technology companies to deliver revenue and profit growth.

A new business alliance between two technology focused service companies has launched a one-stop shop for outsourcing business development activities. As a result of this alliance, Irish technology companies can now avail of an integrated sales and marketing service combining direct marketing, emarketing, telemarketing and enterprise prospecting.

The service has been developed in response to the pressing need amongst Irish technology companies for rapidly implementable, cost-effective sales and marketing campaigns. It incorporates the combined skills of two companies focused on the technology sector, TecBrand; the technology marketing company and Technology Sales Leads (TSL) a leading provider of sales lead generation solutions. The combined service offering builds on each company's core competency to provide an effective marketing and sales generation service for high technology companies. TecBrand provides complete direct marketing and emarketing campaign development while TSL provides enterprise prospecting and telemarketing services.

According to NASSCOM, the Indian Software Agency, in 1999-2000 the Indian software and services market was worth US$ 5.7 billion. Over the last five years the Indian software industry as a whole has grown at 56.5 percent, with the export sector growing at 62.3 percent.

In the US in particular outsourced marketing is taking hold as companies work harder to smoke out new business opportunities. Outsourcing external business development resources has been shown to be much more cost effective than managing these activities in house. According to Gartner Group at an average of $87.50 per selling hour an external business development person costs about 35% of the $250 per selling hour that an average field sales representative costs. External business development staff are capable or increasing revenues by as much as 150% compared to internal resources, Gartner said.

'In the current climate technology companies need to maximise their in house resources and outsource where they do not have the expertise. This partnership with TecBrand allows us to ensure a complete solution in this area, maximising the lead generation process.' said Michael Kelly, Managing Director of TSL.

'There is more pressure than ever on the sales and marketing function. Marketing needs to support the sales process and be capable of demonstrating a clear return on investment, said Stephen Stynes, CEO of TecBrand. Now, that expertise can for the first time be outsourced for maximum efficiency and cost effectiveness with a totally integrated solution.

About Technology Sales Leads: Technology Sales Leads provides sales lead generation solutions to technology companies. With multilingual staff based in North America and Europe, TSL has the skills and resources to assist technology companies to penetrate both domestic and international accounts. Our systematic methods help your sales team spend more time with companies that are looking to buy your solutions. TSL has offices in Boston, and Carlow.

About TecBrand: TecBrand is a technology marketing services company that provides strategic marketing consultancy, sales focused promotions and brand building communications campaigns to high-growth technology companies. Through direct marketing, emarketing & advertising, TecBrand specialises in delivering measurable return on investment to targeted audiences in both domestic and international markets.