Art and Technology Merge to Enhance Museum Visitor Experience at the Cleveland Museum of Art

TRaC Associates announced today that the Cleveland Art Museum was the first art museum in the United States to use its revolutionary new technology, GlassVu Rear Projection Film, to enhance the gallery experience for the visitor.

Cleveland, OH (PRWEB) May 28, 2003 -- TRaC Associates announced today that the Cleveland Art Museum was the first art museum in the United States to use its revolutionary new technology, GlassVu Rear Projection Film, to enhance the gallery experience for the visitor. This new technology delivers high contrast, high-resolution images in lighting environments that can be used by museums in special exhibitions.

The Cleveland Museum of Art used the GlassVu screen in the introductory gallery of the exhibition Magna Graecia: Greek Art from South Italy and Sicily to introduce visitors to the heroic landscape of the region as well as providing a tantalizing look at some of the finest works of art included in this exhibition--which brought masterworks of Western Greek art from eight Italian archaeological museums to America for the first time.

"Our goal is to use technologies that enhance rather than overwhelm the content we display and yet hold the viewers attention", said Holly Witchey, Manager of New Media Initiatives. "The GlassVu screen served to attract visitors into the exhibition space and to provide a free-floating introduction to the heroic landscape of Southern Italy and Sicily. We were looking for a technology that could hold its own in a gallery without requiring the low-light levels normally associated with projected images. "

GlassVu displays 16 Million colors, and delivers an incredible contrast ratio of 500:1. Perfect for projecting images in applications such as retail, trade shows, museums, corporate lobbies, visual merchandising, and digital signage, where environmental light and depth of vision is still needed. GlassVu offers users the unique opportunity to display high quality digital images in high lighting and extreme sunlight environments.

GlassVu, a unique flexible film, displays an unprecedented picture for rear projection applications without pixels or color shifts. It is available in standard and custom sizes up to 110" diagonal.

Installation is a snap because the film is flexible, portable, and weighs less than 1 ounce per square foot. GlassVu is impervious to water, not susceptible to ultra-violet or infrared light and has a temperature range of up to 160 degrees Fahrenheit. It can be easily cleaned like any other window treatment.

"The GlassVu product is focused on satisfying the needs of customers looking for bright, clean, and clear images while also looking to seamlessly blend into the environment," says Shawn DeWitt, TRaC Vice President of Sales and Marketing. "When you consider the need to display high impact images in extreme lighting situations, the GlassVu delivers more contrast, gain and brightness than any other product on the market."

About TRaC Associates

TRaC Associates is the US and Latin American Distributor of all GlassVu, LumenStar, TransVu, and Dual View projection products. Founded in 1999, TRaC Associates have been in the Audio/Visual industry for over 20 years. TRaC Associates corporate headquarters is located in West Linn, Oregon.

For more information: www.tracassociates.com

Contact: Shawn DeWitt

Phone: 503-657-6599

Email: shawnd@tracassociates.com