The Scale Press announces launch of new web site

Direct Market Publishing diversifies its service to the weighing industry with The Scale Press Online

Dallas, TX (PRWEB) September 22 2003-- Tim Detten, publisher of The Scale Press, a leading news and information source for professionals in the weighing and measurement industry, is pleased to announce the launch of The Scale Press Online. The new site can be found at www.thescalepress.com.

We are excited to bring the content of our publication, The Scale Press, into the online realm," said Detten. Based on response from our readers, we realize the importance of offering a variety of media in this age of information. The Scale Press Online continues our tradition of serving the weighing industry with important news and announcements, as well as insight into successful sales, marketing and management strategies."

The new, content-rich web site features both a selection of articles from current issues and an extensive archive of articles from past issues of The Scale Press - almost three years worth -- and growing! Also featured is an FAQ (frequently asked questions) section with helpful information for The Scale Press readers and advertisers.

Our purpose in the online venture is really three-fold," said Detten. First, we will serve our readers by delivering the useful information theyve come to expect from our paper in a convenient and user-friendly format. Secondly, the discussion forums, links and other interactive features of our web site are user-driven, promoting interaction and fellowship within the weighing community. Thirdly, The Scale Press Online further diversifies our advertising options, adding opportunities for online promotion as well as print."

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For more information about The Scale Press and The Scale Press Online, contact us by phone at 214-630-6314 or by email at info@thescalepress.com. Visit our web site at http://www.thescalepress.com.

About Direct Market Publishing

DMP was established in 1996 and publishes The Scale Press, a monthly newspaper distributed to professionals in the weighing and measurement industry, and The Scale Press Online. DMP was founded by Tim Detten, a veteran in the weighing industry, who is the VP and General Manager of Aldinger Company in Dallas, TX, an executive committee member of the International Society of Weighing and Measurement, and member of the Independent Scale Dealers Association, American Association for Laboratory Accreditation and American Society for Quality.