Exposure, Exploitation and eMarketing

A short synopsis of a struggling marketing campaign turned successful with the implementation of eMarketing strategy and Internet optimization.

La Mode New York Looks and Feels Smarter

CHICAGO, IL -- September 20, 2001 -- Changing as fast as the models on the runway are the innovations and developments confronting Internet-savvy marketers. Three weeks ago La Mode New York, Inc. and BuzzBoltMEDIA addressed this issue, and designed a strategic approach to pursue leadership in their respective fields.

La Mode New York, a boutique agency representing the careers of Makeup artists, Hair experts, Fashion stylists and Photographers, needed to be seen. With an impulsive, spontaneous array of services representing the latest trends impacting the fashion industry, La Mode New York was looking to completely revamp their online experience. By implementing the services of BuzzBoltMEDIA, they were able to optimize their website and increase traffic to the new site. Additionally, La Mode New York has started to utilize BuzzBoltMEDIAs strategic eMarketing initiatives to further exploit their web presence.

We were experiencing inefficiency with our old site that was crippling our presence online," said Dex Dexter, Fashion Stylist & President La Mode New York, Our marketplace caters to a trend-setting audience and we need to serve to their needs in a manner that is both intrinsically and cosmetically pleasing."

BuzzBoltMEDIA worked with La Mode New York to develop a strategic solution and design a customized method to optimize Internet presence. By evaluating La Modes current business model and market approach, we are able to customize a solution that will most effectively propel their marketing efforts and online experience," said Jeanne-Elise M. Heydecker, VP with BuzzBoltMEDIA.

BuzzBoltMEDIA is an Internet company that specializes in designing, developing and executing web-based sales, marketing and management solutions. As veterans of the Lycos Network and other corporations with significant web presences in their industries, BuzzBoltMEDIA staff have been responsible for managing top tier web sites handling up to 16 million page views a day.

La Mode New York's redesigned look can be viewed at www.lamodeny.com