Commercial Production House, Electric Company, Adds Broadcast Directors to its New Media Roster.

In an effort to blur the lines between broadcast and new media, commercial production house Electric Company" today added a roster of broadcast talent to its already world class new media roster. The broadcast animation and motion design of iamstatic, James Paterson, Play Airways, Norma V Torava and Steve McArdle will be added to the existing New Media Roster of Grant Skinner, Joshua Davis, Glyn Thomas and wefail.

TORONTO, ON,(PRWEB) June 2, 2004 In an effort to blur the lines between broadcast and new media, commercial production house Electric Company" today added a roster of broadcast talent to its already world class new media roster. The broadcast animation and motion design of iamstatic, James Paterson, Play Airways, Norma V Torava and Steve McArdle will be added to the existing New Media Roster of Grant Skinner, Joshua Davis, Glyn Thomas and wefail.

These artist are the first generation to blur the lines between On-Air and On-Line," says David Chant, Executive Producer. When they create, they tend to be agnostic about the medium." With the end goal of engaging projects in an integrated fashion, in more than one medium at a time, the Electric Company is looking to have people rethink how they go about creating Website and Television. Looking at the company demo reel, you would be hard press to tell what was created for broadcast and what was a website."

About the Electric Company
Structured in much the same fashion as traditional commercial production houses, the Electric Company maintains a roster of artists, developers and motion designers that clients can hire based on style and skill. This is of particular value to the artists, as it allows them to maintain their identities and concentrate on their craft, leaving the process of production and representation to the Electric Company.

The Electric Company corporately believes that online and broadcast will one day be the same rich experience. By housing Directors from many disciplines, the company hopes to expedite these worlds coming together. In the meantime, clients can enjoy selecting Directors not based on medium, but on style and skill.