Bloggers Force English Fashion Designer Into Early US Launch
Popularity of their t-shirt range amongst fashion bloggers has led to an early US launch for English fashion designer Queen of Suburbia.
(PRWEB) May 29, 2007 -- Hot on the heels of chaotic scenes at the launch of Kate Moss's clothing line for Barneys, English designer t-shirt brand Queen of Suburbia have announced their own US expansion.
The popular t-shirt brand are another in the line of English Fashion Designers invading the US and they are laying the responsibility at the feet of the fashion blogosphere.
Demand stirred up by fashion's blogging community has inspired the English Fashion House to bring their t-shirt range featuring slogans like Idol Gossip, Flattery Operated, Over the Hilton and Shoes Life to US shores much earlier than they expected to.
"It's totally messed up our business plans," laughed Queen of Suburbia's Marketing Director Mark Errington. "Previously, we were like this little secret that only a few select American bloggers knew about. They were championing our cause and creating this groundswell of demand, US expansion wasn't in our plans for another 12 months at least, but in the end we had to satisfy it."
Tomkinson argues that blogs like http://www.justmycupoftea.typepad.com and the http://thebudgetfashionista.com are now as important as the weekly and monthly glossies in shaping fashion opinion. "For a start, they have thousands of readers but also it's the whole immediacy of them that factors in - they're picking up on trends and news and reporting them before the traditional press can do so!"
Queen of Suburbia's relationships with blogs is such that they now form part of their strategy for researching and testing new products.
The brand has enjoyed European success with slogan t-shirts originally sparked by creator Danni Tomkinson's observations of the politics amongst mothers in the school playground.
Queen of Suburbia T-Shirts are available for shipping to both Europe and now the USA exclusively at http://www.queenofsuburbia.com
About Queen of Suburbia
Queen of Suburbia are based in the UK and headed up by designer Danielle Tomkinson.
Queen of Suburbia has shot to European prominence with her range of T-Shirts influenced by politics amongst school mothers.
Danni worked for several prominent fashion houses in late 90's London but left the big city lights for suburbia where she had her two children. Whilst design remained a hobby, it seemed like her high-flying career was a thing of the past until she found an unlikely muse in the school playground.
The politics amongst the mothers in the schoolyard fascinated Danni and soon she was designing again. This time, rather than suits for Paul Smith or dresses for 1647 it was slogan t-shirts that became the outlet for her creative talents.
Queen of Suburbia started small but grew quickly, first local, then regional, national and Europe wide the witty arch and fashionable tees struck a cord and now finally demand from the US has reached such a level that Queen of Suburbia has opted to distribute in the US via her website http://www.queenofsuburbia.com
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