Higher Education Marketing Company Expands Sales Leadership
Higher Ed Growth, a marketing communications firm serving the accredited post-secondary education industry, has recently expanded its sales and marketing efforts, naming JT Benton as the company's Senior Vice President, Sales. Mr. Benton will oversee Higher Ed Growth's business sales activities and assist in the day to day management of the firm. He brings an eclectic and well-rounded resume to this new role, having held extended leadership posts in the communications and resort real estate industries for companies in North and Latin America. In each setting, Mr. Benton has been known for taking on unique sales and marketing challenges and leading his teams to uncommon results in diverse markets.
Tempe, AZ (PRWEB) March 3, 2009 -- Higher Ed Growth, a marketing communications firm serving the accredited post-secondary education industry, has recently expanded its sales and marketing efforts, naming JT Benton as the company's Senior Vice President, Sales. Mr. Benton will oversee Higher Ed Growth's business sales activities and assist in the day to day management of the firm. He brings an eclectic and well-rounded resume to this new role, having held extended leadership posts in the communications and resort real estate industries for companies in North and Latin America. In each setting, Mr. Benton has been known for taking on unique sales and marketing challenges and leading his teams to uncommon results in diverse markets.
"I'm just thrilled to be joining this growing company," said Benton. "We've got a wonderful team here that has built an incredible platform. We're all very excited for what the future holds for our industry and we're poised to do great things for our clients."
While the general economy remains gridlocked, Benton sees the higher education categories as insulated. "We expect a surge in student inquiries to be fed by a multitude of factors. Hundreds of thousands more Americans each month are experiencing significant career stress. For many, going back to school is a very wise decision." He sees military personnel as another key demographic. "Many thousands more are returning from active duty and are eligible for significant education benefits from the government. Our clients come to us because they know we understand the landscape and can help them attract the very best students for their programs."
"JT has a dynamic personality and an unrivaled drive that has led to a very accomplished career," states Frank Healy President of Higher Ed Growth. "We are very excited to have JT's experience and leadership as part of the team. JT is an active leader in his community and has an especially strong desire to grow our alumni fundraising division." Higher Ed Growth has developed a personalized fund raising platform that leverages relevant, well-timed communications with a methodology that seeks smaller donations from large donor groups.
While Higher Ed Growth focuses largely on helping schools reach their enrollment goals, the company is aggressively moving forward on the development of fundraising and alumni relations services. Benton hinted at the direction, saying that the company is "actively discussing new fundraising and alumni outreach campaigns with several public and private universities." The company has already launched two related products (Nurture my Alumni™ and Nurture my Students™) and has plans to unroll another new tactical fundraising service in Q2, 2009. While the company is not yet releasing formal details, Benton did disclose that the new product looks to enable student and alumni donations in real time from "virtually any location."
Higher Ed Growth, LLC is headquartered in the Phoenix metropolitan area. The company, organized in early 2007, is a recognized leader in the marketing of post-secondary education. For more information on the company and its leadership, visit http://www.higheredgrowth.com. For press inquiries, please contact press(at)higheredgrowth.com
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