AirGenerate Launches Their Media Campaign in Tampa with Glenn Beck
AirGenerate, makers of AirTap™, announced they have launched a radio campaign with popular radio and TV star Glenn Beck. The campaign coincides with the launch of a state-of-the-art dealer dashboard and lead management system on AirGenerate's website. The response has been great.
Houston, Texas (PRWEB) March 16, 2009 - AirGenerate, makers of AirTap™, announced they have launched a radio campaign with popular radio and TV star Glenn Beck. The company selected Tampa as their first target market with plans to expand the campaign to other parts of the country next.
In his spot (available on the www.airgenerate.com), Beck emphasizes that because AirTap™ leads to 70% savings in water-heating energy consumption, "a few bucks now will save (households) a LOT of money in the future."
The campaign coincides with the launch of a state-of-the-art dealer dashboard and lead management system on AirGenerate's website. The website also features a zip-code based cost-savings calculator which allows consumers to assess dollar and carbon savings.
Rick Pal, CEO of AirGenerate, remarked, "the initial response to these twin initiatives has been phenomenal. We had more than 150 dealers sign up within a week of the launch, and we continue to add new dealers everyday. Plumbing and HVAC contractors see this as one of the leading technologies in the future of water heating, and not dependent on new construction cycles. We have also witnessed a surge in consumer online traffic. Consumers are realizing that our product will save them hundreds of dollars a year, at a time when they need all the help they can get reducing their home operating costs. Our product also qualifies for a substantial federal credit. That's icing on the cake for the consumer."
Robert Kirkpatrick, Director of Channel Sales, added, "We are in the midst of an exciting scale-up in both marketing and support. Our strategy is to create a favorable eco-system for consumers and dealers alike."
AirGenerate is a pioneer in the development, production, and marketing of patented energy saving devices for liquid heating. The company's first product, AirTap™ A7 is the most energy efficient water heater in USA as certified by GAMA under Department of Energy guidelines. AirTap™ is based on heat pump technology that utilizes refrigeration physics effectively to heat water. AirTap™ converts "air energy" to heat and retro-fits on to any 30-80 gallon water tank. This technology results in 300% improved efficiency and up to 70% in energy savings. The by-products include cool air and dehumidification. Other products include AirTap™ A12 (12K BTU) and AirVent™ duct kit.
For additional information on AirTap™, please go to www.airgenerate.com.
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