Information Design Consultancy Helps Organizations Conquer Complexity

New Information Design consultancy helps complex organizations (such as those in Financial Services, Healthcare, and Technology) clarify business issues and simplify customer interactions.

Seattle, Washington (PRWEB) November 3, 2009 -- Company founder Jeff Culver announced the launch of Modulor Associates, an information design consultancy that helps organizations clarify complex issues and simplify customer interactions.

Jeff is best known for his "Purple Map", a visualization of 2004 presidential election data that quickly communicated the state-by-state distribution of individual Democrat and Republican voters (in contrast to the more common red and blue electoral maps). In the days following the election, the map of Purple America went viral and was viewed by millions around the world.

Prior to Modulor, Jeff served as Washington Mutual's VP of Brand Identity & Design where he helped the 60,000 person organization simplify their internal operations and customer interactions. During his tenure he established systems for delivering an integrated brand identity and led projects to make ATM's more user-friendly, branch forms easier to fill out, directional signage easier to follow, and customer statements easier to understand.

Today, as complexity threatens to overwhelm more and more organizations, Modulor offers expertise for creating order from the chaos. Visual frameworks and a collaborative process help simplify decisions, uncover opportunities, inspire action, and eliminate the interactions that infuriate customers and damage companies' reputations.

The Modulor team has prior experience with a broad range of organizations, including Apple, Swatch, Coca-Cola, Dwell Magazine, First Data Corp, Getty Images, Jet Blue, Microsoft, MTV, Nintendo, and WaMu. Their work has been recognized in numerous design publications, as well as MSNBC, The Baltimore Sun, The Boston Globe, and NPR.

Additional company information can be found online at http://www.modulorllc.com.

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