A Twitter Tutorial for Business Leaders and Coaches

How much do you know about Twitter? If you're a business coach who works with leaders, or a leader yourself and the answer is "not much," it's time to get educated. According to Suzi Pomerantz, a Washington, D.C., based award-winning executive coach and author who helps leaders at the intersection of leadership and business development, the use of Twitter is a necessity for success in business these days. "It is critical that businesses have a presence on social media because that is where their competitors and customers are, and Twitter is the biggest player in the game," she said.

Germantown, MD (PRWEB) November 3, 2009 -- How much do you know about Twitter? If you're a business coach who works with leaders, or a leader yourself and the answer is "not much," it's time to get educated.

According to Suzi Pomerantz, a Washington, D.C., based award-winning executive coach and author who helps leaders at the intersection of leadership and business development, the use of Twitter is a necessity for success in business these days. "It is critical that businesses have a presence on social media because that is where their competitors and customers are, and Twitter is the biggest player in the game," she said.

For those unfamiliar with Twitter, it is a free service that serves as the ultimate networking vehicle, giving users the ability to instantly connect with 44 million people all around the world whom they otherwise would never meet. Pomerantz first started experimenting with the new social media phenomenon just one year ago and considers her experiment a huge success.

"I have already managed to grow a following of 7,000 people. Just think about it. That's 7,000 people who now know me, know my stuff, know my brand and know my material that otherwise wouldn't. I don't know where else in life you can build a network that quickly in real time."

Not only has her Twitter network helped bring in new clients, it has led to opportunities Pomerantz never imagined she'd have. "Through Twitter I've been invited to appear on three different radio shows, been hired for speaking engagements by groups I probably wouldn't have reached out to on my own, and generated thousands of dollars in unexpected revenue," she said.

So how can your business mimic her success? By following her example. "As I shared my success on Twitter with more and more people, I came to realize I had knowledge that would be very useful for other business coaches and leaders," she said.

So, Pomerantz developed The Key to Connecting in Any Economy is Twitter. An audio mp3 download and pdf of the PowerPoint presentation from the telecast is now available through her website.

After teaching participants the basics - what twitter is and how it works - Pomerantz spends the next hour revealing the hidden secrets business leaders need in their tool box to make Twitter to work for them. Among them:

Among the tools Pomerantz likes best, one that allows users to automatically follow and unfollow people; another that allows users to send out links with shortened URLs so they have room in a tweet to add a message; and another that automatically sends out scheduled tweets even when the sender is not at their computer.

"If you look at how much time and productivity is lost trying to learn Twitter, you'll see the value of the telecast. You can learn in one hour what would otherwise take days to figure out," said Pomerantz.

To sign up for The Key to Connecting in Any Economy is Twitter, log on to http://www.suzipomerantz.com and click on "Twitter for Coaches" at the top of the page.

About Suzi Pomerantz

Suzi Pomerantz, MT, MCC is.an award-winning executive coach, speaker, facilitator, and author with over 16 years of coaching and teaching experience. She has worked with leaders and teams in over 135 organizations, both in the U.S. and internationally. Her clients include Government Agencies and seven companies on the Fortune 100 list.

In addition to being founder of the Leading Coaches' Center, Suzi is also co-founder of the Library of Professional Coaching, the founding Vice President of ICCO, blogger (Innovative Influence), and CEO of Innovative Leadership. She is credited with more than 25 publications about coaching, ethics, and business development, including her book Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business (HRD Press, $24.95).

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