PR Firm Spring, O'Brien Launches Marketing Collateral Services for Prime Brokerage and Financial Technology Firms

Brand-building strategies designed to increase firms' market share

New York, NY (PRWEB) November 2, 2009 -- Spring, O’Brien & Co., Inc. (www.spring-obrien.com), a New York-based integrated marketing agency, today announced that it has launched a new service for prime brokerage and financial technology companies seeking brand-building strategies to help capture market share. The firm now adds to its arsenal of services the development of marketing collateral such as brochures, pitchbooks, white papers, and websites.

The demise of the bulge-bracket brokers and the dislocation in the hedge fund industry has created a large business development opportunity for mini-primes and financial technology firms, and Spring, O’Brien believes that a full suite of high-end communications will be an essential tool to winning more business.

“Professionally produced materials that meet industry-specific standards, that have a high-end look and feel, and are consistent in message and branding with other channel communications will have much more impact than homegrown products, giving those firms an edge over their competitors,” said Marc Weinstein, SVP of Spring, O’Brien’s Financial Services Group. “With the addition of this new channel, clients can be assured that their message will be implemented at every touch-point, both public and private – from brand strategy to advertising to public relations, and now collateral materials.”

Spring, O’Brien claims that integrated marketing plans that include enhancing brand image and which execute the message across a continuum of communications channels, help create business opportunities for its clients. Including prospecting and client service tools as part of the plan ensures a consistent message, look, and feel that are self-reinforcing.

Firms considering establishing or re-establishing content-rich communications such as websites, brochures, PowerPoint presentations, and white papers can realize significant benefits to both business development and client retention efforts.

“This expansion of our capabilities is the result of our commitment to providing comprehensive solutions for our clients,” Weinstein said. “This commitment has served our clients well, and we invite other companies to give us a fresh challenge that we believe will serve them well.”

Spring, O’Brien’s new marketing collateral services include:

Messaging
· Core message development
· Branding

Materials
· PowerPoint presentation text and design
· Websites, webcasts, and audiocasts
· Brochures
· Newsletters
· White papers
· Strategy overviews

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