Email Data Source Launches Twitter Monitoring
The first competitive intelligence service combining email and social media.
New York, NY (PRWEB) November 4, 2009 -- Today Email Data Source (EDS), the leading supplier of competitive intelligence for marketers on email and social messaging, launched version 4.0 of its Email Analyst™ platform to monitor competitive Twitter marketing offers. With this launch EDS will extend its unique analytics platform to monitor and archive the Tweets and associated landing page offers for thousands of brands. Using EDS system, marketers are now able to compare the unique “reach” of each competitive marketing “Tweet”, the frequency with which it was broadcast and rebroadcast, and the tweet’s impact on web traffic. The EDS platform identifies the most frequent and influential rebroadcasters of a brand’s offers and its competitor’s offers.
“Most social media monitoring services are focused on ‘buzz monitoring,’” said Bill McCloskey, founder of EDS. “We decided to take a uniquely different approach. We provide social media measurement metrics within the context of Reach, Frequency, and Effectiveness, something that is understandable to any direct or brand marketer.”
The First Monitoring Tool That Combines Email and Social Media
Twitter and email monitoring are combined in the EDS platform, giving marketers the ability to compare apples to apples, in both email and social media marketing channels. Emails and tweets are presented in a format that is understood by traditional marketers and is consistent with the way they measure other media channels. By graphing Web Traffic against Twitter Offers marketers can see which Twitter Offer was most effective in “pushing the needle” and driving traffic to an offer page. Marketers can examine which offers have the highest influence, the biggest reach, and identify which Twitter influencers are most important within their market sector. Brands are able to quickly and clearly see how they stack up to their competitors and which of their competitor’s influencers they need to pay attention to.
Founded in 2003, Email Data Source, Inc is the worldwide leader in competitive intelligence on digital marketing messages. The company provides competitive intelligence products for interactive digital marketers, publishers, and service providers.
For more information:
Bill McCloskey, 212-696-0385
For more information on Email Data Source, visit:
emaildatasource.com
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