Offline "List Rental" Model Comes to Online Data
Cross Pixel Media has developed a new technique called "Cross targeting" that brings the offline list sharing and data targeting approach to the online world. It enables advertisers to "rent" an e-commerce site's visitor list and deliver targeted ads to 17 million active, wallet-ready shoppers in 15 shopping categories, when they arrive at any one of the 2,400 premium publisher websites.
New York, NY (PRWEB) November 4, 2009 -- Cross Pixel Media has developed a new technique called "Cross targeting" that mimics the offline world's approach to list sharing and data-driven marketing. Just as catalog companies have been renting their mailing lists to other catalog companies for marketing purposes, Cross targeting enables advertisers to "rent" an e-commerce company’s site visitor list to show ads on the web to their audience.
"Most data driven, behavioral targeting programs place consumers into behavioral buckets based on a wide variety of data points, some good data points and some less good. We take a much simpler and effective approach." said Alan Pearlstein, CEO of Cross Pixel Media, "our advertisers select the partners that they would like to target, and we deliver advertising to the specific partner’s audience. Our advertisers know the source of the data they are targeting."
Transparency is a key element of the Cross targeting program. "While there is value for a high end shoe manufacturer to know they are targeting someone that is in-market for shoes, we believe that there is a distinct difference between a customer who shops for shoes at a discount shoe store and one who shops at a luxury shoe store", said Pearlstein. "The source of the data will have a significant impact on the performance of any campaign. We give our advertisers the ability to target customers of similarly situated brands, not just blind behavioral buckets."
Cross Pixel Media has data on over 17 million active, wallet-ready shoppers in 15 shopping categories. All of the data comes from consumer shopping activity on the leading e-commerce and transactional web sites, ensuring that their client’s advertising is reaching consumers toward the bottom of the purchase funnel. Advertisers select the partner audiences they would like to target and then Cross Pixel Media serves the ads to these users when they arrive at any one of their 2,400 publisher partners. Cross Pixel Media is a fully transparent program; advertisers know the source of their data and they know where their ads appear.
"Sometimes the old approach can be better than the new one," said Pearlstein, who was an owner and operator of a catalog business for 9 years. "Advertisers want transparency and the offline list rental model offers that benefit. Advertising works better when you know who you are targeting."
For more information on Cross targeting program, please visit Cross Pixel Media - The Cross Targeting Company.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1FbXB0LUZhbHUtQ291cC1FbXB0LVBpZ2ctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
