6th Annual Wharton Marketing Conference To Take Place November 13th
The Sixth Annual Wharton Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme “Connecting with the Evolving Consumer.” This year’s conference will feature keynote speakers and panel discussions focusing on how companies are adapting their marketing strategies to better reach consumers in a time of economic uncertainty and technological change.
Philadelphia, PA (PRWEB) November 5, 2009 -- The Sixth Annual Wharton Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme “Connecting with the Evolving Consumer.” This year’s conference will feature keynote speakers and panel discussions focusing on how companies are adapting their marketing strategies to better reach consumers in a time of economic uncertainty and technological change.
What:
The Wharton Marketing Conference: “Connecting With The Evolving Consumer”
(An MBA Student-Organized Event)
When:
Friday, Nov. 13, 2009, 8:30 a.m. – 5:00 p.m.
Where:
Park Hyatt Philadelphia at the Bellevue, 200 South Broad Street
How:
Members of the press are invited to attend the event and can pre-register by contacting Jacqueline Foster at 760-415-3311. To find out more information about the event, visit the conference website: www.whartonmarketing.com/conference2009/. Members of the general public can also register through the website.
Who:
Scheduled speakers and panelists from around the world, including:
Keynote Speakers:
| | - Neil DeFeo – CEO, Sun Products Corp.
- Tom O’Donnell – Senior Vice President, Chase Card Services, JPMorgan Chase & Co.
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Scheduled Panelists:
Strengthening Brands through Renewing the Value Proposition: Facing Competition in the Shifting Global Economy
| | - Laura Beech – Director, Online Acquisition & Partnerships, American Express
- Douglas Brand – Senior Brand Manager, Chunky Soup and Chili, Campbell Soup Co.
- Lisa Gunther – Global Director, Marketing and Brand Management, Newell Rubbermaid
- Janelle James – Vice President, Global Marketing, Leo Burnett Worldwide
- Chris Kuenne – Chairman & Chief Executive Officer, Rosetta
- Eric S. Smith – Director of Marketing, Philips Consumer Lifestyle
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The Era of the Empowered Consumer: How Increasing Consumer and Customer Voice is Impacting Brands and Campaigns
| | - Rachana Bhatt – Marketing Director, Chase Card Services, JPMorgan Chase & Co.
- Wesley Boas – Senior Brand Manager, Unilever
- Katie Cheng – Group Product Director, Johnson & Johnson Consumer Products
- Courtney Goldstein – Director, Acquisition, American Express
- JoAnne Murphy – Marketing Manager, Underarm Protection (U.S.), Colgate Palmolive
- Angi Rassi – Marketing Manager, General Mills
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Using Innovation to Help Consumers Achieve Their Personal Wellness Goals
| | - Emily Benadon – Associate Director, Global Strategic Marketing & Market Access, J&J
- Paula R. Garrett – Senior Director, Consumer Marketing, Lilly USA, LLC
- Nick Hammitt – Brand Development Manager, Unilever
- Ben Mand – Marketing Manager, General Mills
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As Seen on TV? The Evolution of Product Placement in the Viewing Experience
| | - Joan Bassett – Marketing Director, Chase Card Services, JP Morgan Chase & Co.
- Charissa O’Neal – Director, Integration Strategy, CNN
- Janis Fratamico – Director of Marketing, IBM Global Business Services, North America
- Roger Wu – Founder & President, KlickableTV
- Scott Grunther – Senior Vice President, Networks, Nielsen IAG
- Camilo La Cruz – Executive Creative Director, Rapp (Travel Channel)
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Faculty Moderators:
| | - Patti Williams – Associate Professor of Marketing, The Wharton School
- Keith Niedermeier – Director, Undergraduate Marketing Program, Adjunct Assistant Professor of Marketing, The Wharton School
- Wes Hutchinson – Stephen J. Heyman Professor, Professor of Marketing, The Wharton School
- Steve Ennen – Managing Director, Wharton Interactive Media Initiative
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We look forward to hosting you at the 2009 Wharton Marketing Conference.
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