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Central Desktop Positioned in Leading Analyst Firm’s Magic Quadrant for Social Software in the Workplace

Evaluation based on completeness of vision and ability to execute.

Pasadena, CA (Vocus/PRWEB ) November 5, 2009 -- Central Desktop, a leading Software-as-a-Service-based social technology platform for next-generation business teams, today announced it has been positioned in leading analyst firm Gartner, Inc.’s “Magic Quadrant for Social Software in the Workplace”* as a Niche Player.

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According to Gartner, the Magic Quadrant for Social Software in the Workplace consists of products used primarily by internal employees to support teaming, communities and networking. The buyers in this market are looking for persistent virtual environments, in which participants can create, organize and share information, as well as find, connect and interact with each other. Vendors were rated based on Gartner’s rigorous evaluation criteria which ranged from completeness of vision to ability to execute on that vision. Thirty-five companies were evaluated and included in the report.

“In my opinion, inclusion in Gartner’s Magic Quadrant reinforces Central Desktop’s market position as the most comprehensive social technology platform for the midmarket,” said Isaac Garcia, CEO and co-founder of Central Desktop. “Central Desktop is the ideal business collaboration solution for small and medium-sized companies looking for a feature-rich product that unlocks the potential of their business teams to improve the way they work. We are continuously innovating our platform and are excited about the upcoming new features slated for release during the fourth quarter of this year to further meet and exceed the needs of our customers.”

About the Magic Quadrant
The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Central Desktop
Central Desktop delivers a pure Software-as-a-Service (SaaS) social technology platform that allows next-generation business teams to communicate and collaborate more efficiently. Easy to implement and scalable for small and medium-sized businesses, Central Desktop’s collaboration software solution allows business teams to interact, share and manage their daily work activities from anywhere at any time. Key Central Desktop customers include the Humane Society, CBS, U.S. Department of Health & Human Services, Avid Technology, Omniture, Gymboree, InterContinental Hotels Group and the University of Wisconsin-Madison. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information about the company, visit http://www.centraldesktop.com.

*Gartner, Inc., "Magic Quadrant for Social Software in the Workplace,” Nikos Drakos, Carol Rozwell, Anthony Bradley, Jeffrey Man, October 22, 2009

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CONTACT INFORMATION
Jenny Chai
Central Desktop
626-381-9313
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