‘Fabulous Food 1Malaysia’ -- A World of Culinary Delights
A three-month food drive by the Ministry of Tourism Malaysia and Tourism Malaysia, the first annual ‘Fabulous Food 1Malaysia’ aims to celebrate and promote Malaysia's unique local cuisine with a series of exciting activities to titillate, engage and delight the taste buds of all Malaysians and visitors alike.
Los Angeles (Vocus/PRWEB ) November 4, 2009 -- Special menus weaved from the classics; nostalgic dishes and dining experiences from the past; weekend celebrations of scrumptious ASEAN(Association of Southeast Asian Nations) heritage food trails and fun; culinary workshops; ‘top 10 must visit’ food outlets and more…this is what ‘Fabulous Food 1Malaysia’ is all about.
A three-month food drive by the Ministry of Tourism Malaysia and Tourism Malaysia, the first annual ‘Fabulous Food 1Malaysia’ aims to celebrate and promote Malaysia's unique local cuisine with a series of exciting activities to titillate, engage and delight the taste buds of all Malaysians and visitors alike.
“Fabulous Food 1Malaysia’ celebrates the unique, diverse and fabulous Malaysian culinary that so aptly conveys the rich cultural tapestry of Malaysia,” said Malaysian Minister of Tourism, Yang Berhormat Dato’ Sri Dr Ng Yen Yen at the recent ‘Fabulous Food 1Malaysia’ logo launch.
The three-month drive, which kicked off recently with the Malaysian International Gourmet Food Festival, will also include the promotion of shopping mall food court dishes. Additionally, the ASEAN Heritage Food Trail with Malaysian celebrity chef, Chef Wan will be launched in conjunction with the event.
Throughout the event, which runs until the end of November 2009, foreign visitors and Malaysians alike will have the opportunity to savor food from 10 countries in the said region. Renowned chefs from various countries will cook up their respective signature dishes at Malaysia’s Lot 10 and Avenue K shopping malls. Participating countries include Thailand, Cambodia, Indonesia, and of course popular chefs from Malaysia.
Given the diversity of Malaysian food and the wealth of choice, the Malaysia Tourism Ministry will go to great lengths in December to promote Malaysian restaurant and street/hawker food.
As a platform for food outlets to showcase their signature dishes and help visitors navigate their way through the local Malaysian food maze, the participating Malaysian food associations will post a list of the ‘10 Best’ or ‘Must Try’ outlets from each of Malaysia’s 13 states in three different categories.
Chosen for their uniqueness and relation to Malaysian culture and heritage, the three categories are: Nasi Lemak, Laksa and Bak Kut Teh (Meat Bone Tea).
For many centuries, a major crossroad for the ancient eastern spice route, Malaysia (then Malaya) was considered to be the melting pot of Asia endowed with a potpourri of international class cuisine.
Malaysian food is not one particular distinction of food, but a culinary diversity originating from its multi-ethnic population of Malay, Indian, Chinese, Nyonya, Eurasian and the indigenous people of Borneo (Sabah and Sarawak). Malaysia offers a diverse menu as well as some very unique blends of their multi-ethnic dishes making the country a gourmet paradise.
The problem for tourists is not finding fine food in Malaysia, but deciding what to eat. With a staggering array of dishes, the pleasure of enjoying fabulous Malaysian cuisine is a culinary delight that can’t be found in any other country.
“With ‘Fabulous Food 1Malaysia’ added to it, we mean more than its taste or its presentation. It strikes a chord in the heart of every Malaysian and it is really an invitation to share, not only a meal, but also the fellowship and closeness that comes with trading stories and experiences over plates of tasty delights,” said Dato’ Sri Dr Ng.
The expectation is that ‘Fabulous Food 1Malaysia’ will create a buzz and encourage conversations about Malaysia’s fascinating cuisine amongst local residents and visitors.
To this end, the Ministry of Tourism Malaysia will roll out different initiatives to encourage its residents to serve as the country’s "Food Ambassadors.” One of these initiatives will include targeting Malaysian taxi drivers who themselves know the best places to eat within the country.
“All these, plus the fact that our local food is affordable, hygienic and so easy to enjoy - they collectively inspire us to want to share our distinctive Malaysian cuisine with overseas visitors and keep them coming back for more,” added Dato’ Sri Dr Ng.
Under the ‘Fabulous Food 1Malaysia’ program, there are three tiers: the first promotes Malaysia’s gourmet cuisine capabilities and top restaurants; the second encompasses shopping mall food court dishes; and the third promotes Malaysian multi-culturally-influenced hawker and street restaurant food.
For more information on Malaysia’s assorted and delectable cuisine, please visit www.tourismmalaysiausa.com.
Contact :
Natalie Davis
T: 213-683-2113
Website: www.tourismmalaysiausa.com
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