NewsBios.com Offers More Than 7,000 Unauthorized, In-Depth Journalist Profiles; First Order Is Free In November

“When your company’s or client’s reputation is on the line – when a negative article could cost you tens of millions of dollars in lost business or market value, it is wise to bone up on every possible detail of a journalist’s background ahead of working with that reporter,” says Dean Rotbart, founder and executive editor of NewsBios.com.

Denver, Colo. (PRWEB) November 2, 2009 -- What influential journalists don’t disclose in their official biographies is often more important for corporate and public relations executives to know than what reporters and editors do include in their bios.

NewsBios Journalist Profiles

"It is wise to bone up on every possible detail of a journalist’s background ahead of working with that reporter."

Each NewsBio probes beyond the official bios of leading journalists to uncover details of their professional and personal lives that often influence the prism through which journalists view their story subjects.

“When your company’s or client’s reputation is on the line – when a negative article could cost you tens of millions of dollars in lost business or market value, it is wise to bone up on every possible detail of a journalist’s background ahead of working with that reporter,” says Dean Rotbart, founder and executive editor of NewsBios.com.

NewsBios aggregates and sifts information from more than 60 sources of public information and combines that research with its own analytics and proprietary databases. Among the core advantages of a NewsBio when compared with an authorized profile is frequently the inclusion of biographical information that journalists do not wish the public to know.

“Our research often turns up unauthorized information that may include previous jobs that did not work out well; complaints pertaining to a journalist’s reporting; personal life developments that may influence a reporter’s news judgment; as well as past opinions expressed by writers and editors that expose a potential bias,” Rotbart explains.
In addition, because NewsBios has prepared more than 12,500 reporter dossiers over a period of two-plus decades, NewsBios is able to put individual bios in perspective with professional standards in general.

“If you research the performance of an individual reporter for The Wall Street Journal on your own, you will only know what he or she has accomplished,” Rotbart says. “We can tell you how that reporter’s performance compares to dozens of other Journal reporters and literally hundreds of that reporter’s peers.”

Individual NewsBios typically run between 2,500 words and 10,000 words and have often documented the individual journalist’s performance and activities for five, ten, even 20 years. In addition to its extensive inventory of existing journalist profiles – available for immediate delivery, NewsBios can create custom dossiers on any global journalist in as few as four hours during regular business hours. Weekend and holiday service is also available

NewsBios’ long-time clients include major global corporations and dozens of the leading public relations and investor relations firms. Among the most popular beats covered are: Wall Street and Investing; Health and Pharmaceuticals; Legal and Law Firms; Technology and the Internet; Airlines and Consumer Products.

For more information or to view an extensive list of journalists in the NewsBios databases, visit www.newsbios.com. New profiles are added weekly.

First time clients from corporate relations or public relations who contact NewsBios.com during the month of November 2009 will be entitled to order any single NewsBio from the existing inventory of NewsBios updated within the past two years. Older journalist profiles will require a standard update fee, although the base price of $69.95 will be credited to such orders.

NewsBios.com is not affiliated with nor authorized by any of the news organizations or journalists that it profiles.

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