Convio and Charity Dynamics Help Austin Affiliate of Susan G. Komen
for the Cure® Tap the Power of Social Networks with Open Initiative
Through Open APIs to Convio, Charity Dynamics’ Social Networking
Application Helps Komen Austin Race for the Cure Reach Their $1 Million
Goal
AUSTIN, Texas (Business Wire EON/PRWEB ) November 18, 2008 --
Convio, Inc. today announced a million dollar success story for the
Convio Open Initiative—technology and partnerships that empower
nonprofits to tap the new Web and mobilize online communities in support
of their causes. Built by Charity Dynamics, a Convio partner, Boundless
Fundraising™ (www.boundlessfundraising.com)
exceeded all expectations in its first implementation -- helping Susan
G. Komen for the Cure Austin Affiliate towards the $1 million
fundraising goal set for the 2008 Komen Race for the Cure. Launched by
the organization a mere 16 days prior to the event, the Boundless
Fundraising social networking application was adopted by over 650
participants. The Boundless Fundraising application was made possible
through Convio’s Open APIs (application programming interfaces) and
extensions. The Convio Open Initiative is a combination of applications,
integration tools, APIs (application programming interfaces) and
partnerships to meet the nonprofit sector’s growing need to tap the
power of the new Web.
“The success of Charity Dynamics and Komen Austin shows that social
networking and new integration options are having a profound effect on
the way nonprofits reach and engage new constituents,” said Gene Austin,
chief executive officer for Convio. “When we took a leadership position
with Convio Open we set out to help nonprofits redefine online marketing
and fundraising channels, create new and diverse communities of
supporters and harness the multiplier factor of constituents and their
social networks. We’re very excited to see our clients and partners tap
into these new capabilities to increase visibility, connect with more
people and reach their fundraising goals.”
The growth of social networks represents a major new channel for
nonprofits to reach constituents to support their missions, while new
technologies are enabling a more compelling online experience for
donors, advocates, and other constituents. By implementing these new Web
technologies and applications, nonprofits are growing and expanding
constituent data files, intensifying the need for simpler integration
with donor database systems and interaction between applications.
Susan G. Komen for the Cure Austin Affiliate (www.komenaustin.org)
implemented Boundless Fundraising™ from Charity Dynamics as part of an
integrated online strategy to support the 2008 Komen Austin Race for the
Cure, a 5K race benefitting the fight against breast cancer. The
Boundless Fundraising application passes data and transaction to Komen
Austin’s Convio system simplifying constituent relationship management
and tracking of supporters. Of this year’s 21,000 participants 22%
maintained an active Facebook account related to the Race for the Cure.
Eager to tap into these social networking communities, Susan G. Komen
for the Cure Austin Affiliate partnered with Charity Dynamics, a leading
provider of online solutions for nonprofit organizations, to harness the
power of Boundless Fundraising. The results were impressive. In just 16
days, 676 participants added the application. At 12%, team captains
showed the highest adoption rate (in fact, statistics showed that the
more participants trained, the more likely they were to add the app).
What’s more, Susan G. Komen Race for the Cure Austin Affiliate received
more than 2700 referrals from Facebook as a result of the Boundless
Fundraising application.
Boundless Fundraising did more than spread through participants’
networks, attract new constituents and help raise funds: It
substantially improved the fundraising performance of its adopters.
Participants who added Boundless Fundraising to their pages outperformed
non-adopters by 595%, garnering more than three times as many donations,
sending nearly 10 times as many emails, and achieving more of their
goals by a 2:1 margin. While participants without Boundless
Fundraising who updated their personal pages fared better than those who
did not, both groups’ performances fell short in comparison to those of
Boundless Fundraising adopters.
At the Annual Convio Client Summit this week in Austin, Convio will be
demonstrating Convio APIs to allow integration between Convio and custom
Web applications, extensions that allow integration with open platforms
such as YouTube®, Facebook®, Flickr and Plaxo™, and database connectors
for popular donor/constituent databases. During the Summit, Charity
Dynamics will also be demonstrating Boundless Fundraising and how
nonprofits are successfully using this new application to tap into
social networks.
For more information about Convio Open and sharing information,
interested parties can visit a dedicated Web site about the initiative
at http://open.convio.com.
For more information about Boundless Fundraising interested parties can
visit http://www.boundlessfundraising.com.
About Convio
Convio is the leading provider of on-demand constituent relationship
management (CRM) software and services that give nonprofit organizations
a better way to inspire and mobilize people to support their
organization. The company’s online marketing suite offers integrated
software for fundraising, advocacy, events, email marketing and web
content management, and its Convio Common Ground™ CRM system helps
organizations efficiently track and manage all interactions with
supporters. All Convio products are delivered through the
Software-as-a-Service (SaaS) model and are backed by a portfolio of
best-in-class consulting and support services and a network of partners
who provide value-added services and applications focused on the unique
needs of nonprofit organizations.
Convio clients include nonprofit organizations, institutions of higher
education, associations and faith-based organizations around the world
such as American Red Cross, American Diabetes Association, American
Society for the Prevention of Cruelty to Animals, Humane Society of the
United States, Easter Seals, National Multiple Sclerosis Society, Susan
G. Komen for the Cure®, Sierra Club, and National Public Radio. For more
information, please visit www.convio.com.
About Charity Dynamics
Charity Dynamics provides comprehensive online solutions for nonprofit
organizations. From strategy to implementation and beyond, Charity
Dynamics partners with clients of all sizes to deliver the services,
software, and support they need to meet their objectives. Clients
include The ALS Association, American Cancer Society, Chesapeake Bay
Foundation, Operation Smile, and the National Multiple Sclerosis
Society. For more information, please visit www.charitydynamics.com.
About Susan G. Komen Race for the Cure Austin Affiliate
Susan G. Komen for the Cure Austin Affiliate provides breast health
services to women and men in Bastrop, Caldwell, Hays, Travis, and
Williamson Counties. For more information, visit them on the Web at www.komenaustin.org
or call 512-473-0900. Komen for the Cure is the world’s largest
grassroots network of breast cancer survivors and activists fighting to
save lives, empower people, ensure quality care for all and energize
science to find the cures.
Convio disclaims any proprietary interest in the marks and names of
others.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5833754
See the original story at: http://eon.businesswire.com/releases/boundless_fundraising/charity_dynamics/prweb1634024.htm
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