Is this the Death of the Traditional Logo Design Agency?
Leading Online Aussie Logo Company Launches 100% Filipino Outsourced Logo Service.
“Unfortunately we were getting squeezed by online global competitors in the U.S. and U.K…...” says Lara Johnson.
(PRWEB) November 5, 2009 -- Leading Australian Online Logo Design Company Impact Logos makes no apologies to its customers or the local Australian Graphic Design industry for its new strategic move to outsource all design related jobs to the Philippines.
 “Unfortunately we were getting squeezed by online global competitors in the U.S. and U.K. that outsource their logo design services to the cheapest offshore bidder, to places like India and Russia. This has driven prices to a new low of $50usd and under.” says Impact Art Director Lara Johnson.”
We believe a major factor for the large price reductions is the growth in online channels like Google which have opened up our industry to massive world wide competition.
“In the end it was a case of if you can’t beat em’ join em’.” Impact Logos did just that by employing and training a small but highly qualified home based graphic design team in the Philippines.
“The only difference between us and other offshore suppliers is we will never go down the track of selling $50 logos. However, through strategic outsourcing we have managed to maintain very high standards and competitive pricing ensuring the long term viability of our business.”
“We can now profitably offer a business class logo package for under $400 to the average SMB, rather than deluding ourselves that SMB’s can still justify $1500 plus for a logo. Those days are gone.”
“Furthermore we have generally found Filipino Designers have a better education (degree qualified) are more likely to commit long term to a role and have outstanding creativity and design skill. No to mention their English is near perfect. All of these aspects make the Philippines a stand out in terms of quality design outsourcing.”
Impact Logos will continue to retain local logo design managers to ensure much of the direction and local Australian flavor is maintained.
About Impact Logos: http://www.impactlogos.com.au is a leading Australian logo design services company specialising in Business Logo Design, Graphic Design and Website Design for SMB customers.
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