NEW YORK (Business Wire EON/PRWEB ) November 3, 2008 -- The New York Times announced today special online election features for the Nov. 4 races that will give readers live and on-demand access to election results and The Times’s high-quality political reporting, as well as an unprecedented look inside The Times newsroom. Features will include a variety of interactive graphics, continuous video updates from The Times’s political correspondents and extensive mobile coverage with customized text message alerts.

We will be covering this historic event with an array of online and mobile tools that will provide our readers with a combination of up-to-the-minute results, detailed county-by-county analysis, and the reporting and insight of the best political reporters in the nation

This has been the first presidential election cycle in which we have fully integrated The Times's political coverage across print, the Web and our mobile platform, and the fruits of that collaboration will be on full display Tuesday night.

Beginning at 7 p.m. and continuing every 30 minutes throughout the night, political correspondents will deliver video reports from the newsroom, giving viewers a look inside the newsroom on an election night for the first time. These videos will be prominently displayed on the NYTimes.com homepage.

Readers will have constant access to results on The Times mobile site (http://www.mobile.nytimes.com), which will feature:

• Live results of the presidential, Congressional and gubernatorial races;
• The electoral map as it changes throughout the evening;
• County-level maps of each state with live results;
• Links to The Caucus blog and late-breaking headlines and articles;
• Breaking news alerts when key states and races are decided;
• Text message alerts that can be customized by zip code, delivering periodic updates on the presidential, Senate and House races corresponding to state and region;
• Shortcuts for BlackBerry® devices to take users directly to The Times’s politics section from their home screen. To sign up, go to: http://mobile.nytimes.com/bbpolitics.

“We will be covering this historic event with an array of online and mobile tools that will provide our readers with a combination of up-to-the-minute results, detailed county-by-county analysis, and the reporting and insight of the best political reporters in the nation,” said Jim Roberts, associate managing editor, The New York Times. “This has been the first presidential election cycle in which we have fully integrated The Times's political coverage across print, the Web and our mobile platform, and the fruits of that collaboration will be on full display Tuesday night.”

To sign up for breaking news alerts, send the word “NEWSALERTS” to 698698. To sign up for text message updates customized to a particular zip code, send “ELECTIONS [ZIP CODE]” to 698698 (e.g., ELECTIONS 12345). Note: users can sign up for multiple zip codes.

The Times will also run two special supplements in the newspaper on Nov. 5 and 6 detailing the results of the presidential, Congressional and gubernatorial races. For those who own an Amazon Kindle, subscriptions to The Times on Kindle devices are free from Nov. 3 through 6.

The Times formed the Interactive News Technologies group in 2007, and in the past year, this small team of journalists and software developers has made great strides in rapidly building dynamic, data-driven applications – such as interactive election maps, the Ad Wars feature and the detailed reports of Hillary Clinton’s schedule as First Lady – to enhance reporting online.

According to Nielsen Online, NYTimes.com had 20.1 million unique visitors in the United States in September 2008, and was the No. 1 newspaper Web site in the United States, a position it has long held.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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This press release can be downloaded from www.nytco.com

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election day, obama, mccain, voting, senate races, house races,

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