Chili's Selects nFusion to Spice Up CreateAPepper.com
Chili's Create-a-Pepper Web Site Raises Awareness, Encourages Fundraising for St. Jude Children's Research Hospital.
Austin, TX (PRWEB) November 13, 2008 -- nFusion, one of the country's fastest-growing integrated marketing agencies, this year launched a newly refreshed CreateAPepper.com Web site for Chili's® Grill & Bar. Chili's turned to nFusion for a comprehensive redesign of its Create-A-Pepper Web site, a fun and interactive Web site that empowers Chili's guests worldwide to help raise funds for St. Jude Children's Research Hospital®, one of the world's premier pediatric cancer research centers. The redesign was timed to launch in late August to support Chili's annual Create-A-Pepper to Fight Childhood Cancer campaign.
"St. Jude is committed to finding cures and saving children and Chili's has committed to support the hospital by raising $50 million over 10 years," said Nicole Cochran, senior marketing manager for Chili's Grill & Bar. "The Internet has become an increasingly valuable tool for us to reach our customers. The Create-A-Pepper Web site is an important tool supporting our fundraising efforts and nFusion proved to be the right agency for this redesign as it brought our vision to life, while reflecting the passion and dedication we have for this cause."
nFusion was tasked with the complete overhaul of the existing Create-A-Pepper Web site, including content development, navigational updates and the addition of social-sharing functions and an improved e-card, as well as virtual pepper customization capabilities.
"We found this to be a particularly rewarding project that challenged us as we developed new approaches to fundraising that are both engaging and effective," said John Ellett, CEO of nFusion. "At nFusion, community involvement is a core value, so it felt natural to leverage our expertise to help Chili's contribute to such a worthwhile charity as St. Jude."
Visitors to the new nFusion-developed CreateAPepper.com will find a fun, highly interactive environment where they can:
- Custom design their own online peppers
- Send pepper-themed e-cards
- Read stories of St. Jude patients
- Make an online donation to St. Jude
In addition, during the Create-A-Pepper campaign, site visitors could enter their designed peppers into the "Pepper of the Week" Contest, as well as invite friends and family to eat at Chili's on Donate Profits Day--a day when restaurants donated their profits back to the hospital. During month of September, the fifth annual campaign raised more than $6 million to benefit St. Jude.
About nFusion:
nFusion is an integrated marketing agency that combines the insight of a marketing consultancy, the creativity of an advertising agency and the expertise of an interactive shop to deliver distinctive, holistic marketing campaigns that produce real, measurable results. This award-winning agency acts as a trusted advisor to respected organizations such as Abbott, Administaff, Anheuser-Busch, Dresser Wayne, Heelys and Nortel. As one of the country's fastest-growing agencies, nFusion helps clients successfully navigate the complexities of today's dynamic marketing environment by balancing traditional advertising with a targeted arsenal of digital capabilities that includes display adverting, website design and development, search and e-mail marketing and social media marketing online. nFusion is headquartered in Austin, Texas, and can be found online at www.nfusion.com.
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