Leading Local Events Website, Eventful, Taps 1020 Placecast for
Multi-Channel Location-Based Advertising
New Location-Based Ad-Targeting Solution Connects Advertisers to
Eventful’s Active 18-34 Year-Old Demographic
SAN FRANCISCO & SAN DIEGO (Business Wire EON/PRWEB ) September 4, 2008 --
Eventful Inc., which operates leading local events Website,
Eventful.com, has selected 1020 Placecast™,
the world’s largest place-based interactive
media company, to engage advertisers and power its ad-serving
technology. Placecast enables Eventful to segment site visitors based
upon the location of specific events, significantly increasing
advertising revenue opportunities through premium location-based
inventory. In addition to advanced targeting, Placecast brings the
expertise of a dedicated sales team, which collaborates with Eventful’s
direct sales force.
Placecast adds a new dimension to audience targeting by using
location-based information provided by publisher sites. This allows
advertisers to deliver messages customized to a specific audience and a
specific location, increasing the relevancy of these ads and therefore
the value of the publisher’s inventory. Using
proprietary targeting algorithms, Placecast delivers more relevant ads
by matching publisher data with information specific to an event venue
in which a user expresses interest. For example, a user checking Eventful’s
site for the next Coldplay concert in New York City would see an ad for
Scion with the address and link to the closest Scion dealership, while a
user looking for outdoor activities in San Francisco would see a
localized ad for Subaru.
“Placecast gives us the ability to leverage
location and date to deliver more engaging offers to our advertisers and
consumers while maintaining the privacy, confidentiality and anonymity
of our user base,” said Jordan Glazier, Chief
Executive Officer of Eventful, Inc. “It’s
an ideal solution for us given our community of highly engaged consumers
who use Eventful to discover local events.”
Placecast is currently deployed across Eventful’s
online advertising inventory and email programs, delivering targeted
audiences to advertisers and customized messages to users. “Integrating
Placecast was extremely simple,” said Chuck
Norris, Eventful’s CTO. “We
were up and running in a matter of days.”
“We are excited to unlock the potential of
Eventful’s unique advertising inventory and
engaged community of users,” commented
Placecast Founder and President, Anne Bezancon. “No
other platform can make use of location information the way Placecast
can, reaching across multiple channels to seamlessly deliver more
relevant ads to users. Combined with our specialized sales force, it is
a perfect way for publishers such as Eventful to maximize the usefulness
of their location-based content.”
Placecast combines location information from multiple sources, including
user-entered ZIP codes, Eventful Web page content and GPS for mobile
devices such as Apple’s iPhone. Placecast
delivers standard ad units such as Flash, text links, image files, video
or audio across any connected device, including laptops, desktop PCs and
mobile phones, measuring the performance of campaigns at a level of
detail not previously possible.
About 1020 Placecast
1020, Inc. is the developer and owner of Placecast™
Media, the first online advertising network to target highly
sought-after audiences using location-based information across the Web,
mobile, and Wi-Fi. 1020’s groundbreaking
Placecast service recently earned the company the “OnMedia
Top 100” Award, given to game-changing
companies in the marketing, branding, advertising, and PR industries.
Current advertisers include Microsoft Windows Mobile, FedEx Kinkos and
Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For
more information about Placecast, visit www.placecast.net.
About Eventful, Inc.
San Diego-based Eventful Inc. enables its community of users to
discover, promote, share and create local events throughout the world.
Eventful users select from over 6 million events, from concerts and
sports to performing arts and kids’
activities. Eventful’s Demand service enables
over 50,000 performers to empower millions of their fans to influence
where they perform. http://www.eventful.com.
See the original story at: http://eon.businesswire.com/releases/placecast/eventful/prweb1287704.htm
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